White board paper (SBS)
White board paper — also known as SBS (Solid Bleached Sulfate) — is a premium packaging substrate featuring a bright white appearance throughout its full thickness. Unlike gray-back duplex board, SBS maintains a clean, consistent appearance at every edge, fold, and die-cut.
Key Advantages
- Superior print reproduction: The smooth, bright white surface delivers exceptional color accuracy, fine detail, and photographic-quality printing
- Premium appearance: Consistent white throughout the board means no gray core visible at cut edges or fold lines
- Excellent structural rigidity: Stiff caliper options provide product protection and clean shelf presentation
- Coating versatility: Readily accepts gloss, matte, soft-touch lamination, spot UV, and foil stamping
- Food-safe options: FDA-compliant grades available for direct food-contact applications when properly coated
Common Applications
- Retail folding cartons: Cosmetics, pharmaceuticals, food, and consumer electronics packaging
- Luxury product packaging: Fragrances, premium skincare, and high-end retail goods
- Food and confectionery: Bakery boxes, chocolate packaging, and gourmet food presentation
- Pharmaceutical packaging: Medicine cartons where print clarity and clean appearance are regulatory requirements
Industry insight: SBS costs more than gray-back duplex or recycled board, but the investment pays off for shelf-facing retail packaging where print quality directly influences purchase decisions. Brands competing in crowded retail environments consistently choose SBS for its unmatched print fidelity.
