White board paper (SBS)

White board paper — also known as SBS (Solid Bleached Sulfate) — is a premium packaging substrate featuring a bright white appearance throughout its full thickness. Unlike gray-back duplex board, SBS maintains a clean, consistent appearance at every edge, fold, and die-cut.

Key Advantages

  • Superior print reproduction: The smooth, bright white surface delivers exceptional color accuracy, fine detail, and photographic-quality printing
  • Premium appearance: Consistent white throughout the board means no gray core visible at cut edges or fold lines
  • Excellent structural rigidity: Stiff caliper options provide product protection and clean shelf presentation
  • Coating versatility: Readily accepts gloss, matte, soft-touch lamination, spot UV, and foil stamping
  • Food-safe options: FDA-compliant grades available for direct food-contact applications when properly coated

Common Applications

  • Retail folding cartons: Cosmetics, pharmaceuticals, food, and consumer electronics packaging
  • Luxury product packaging: Fragrances, premium skincare, and high-end retail goods
  • Food and confectionery: Bakery boxes, chocolate packaging, and gourmet food presentation
  • Pharmaceutical packaging: Medicine cartons where print clarity and clean appearance are regulatory requirements

Industry insight: SBS costs more than gray-back duplex or recycled board, but the investment pays off for shelf-facing retail packaging where print quality directly influences purchase decisions. Brands competing in crowded retail environments consistently choose SBS for its unmatched print fidelity.