What is Soft Touch Lamination?

Imagine packaging that feels like velvet when you touch it, creating an instant connection through your fingertips. Ever wondered how brands achieve that luxuriously smooth, silky feel? They use soft touch lamination.

How Does it Work?

Soft touch lamination is a specialized coating process that adds a velvety, matte finish to printed materials. Think about the smooth, suede-like feel of high-end beauty boxes or premium wine labels that make you want to keep touching them.

It works like this:

A unique coating material is applied over the printed surface The coating is cured using specific temperature and pressure The result is a protective layer with a distinctively soft, smooth texture

Simple, sophisticated, and sensory-engaging.

Why Brands Love It: Tactile Appeal: Creates an irresistible urge to touch and hold the product Luxury Experience: Enhances perceived value through sophisticated feel Practical Benefits: Provides scratch resistance while reducing fingerprints and glare Versatile Application: Works beautifully on various packaging materials and print products