Key Differences Between Die Cut Sticker and Kiss Cut 

Choosing the right sticker cutting method is key to getting the best results for your project. Two popular options are kiss…

Yu Dai
January 2, 2025
Sticker

Choosing the right sticker cutting method is key to getting the best results for your project.

Two popular options are kiss cut and die cut, each suited for different needs.

Kiss cut is great for intricate designs and small runs.

Die cut works best for custom shapes and larger quantities.

Understanding their differences will help you make the right choice for your brand or project.

In this article, we will compare the two cutting methods—kiss cut and die cut—and help you understand how to choose the right one when customing sticker.

Composition of a Sticker

A typical sticker consists of two main layers:

  • Vinyl Layer (Top Layer,or sticker layer) – The design or artwork you want to be displayed. This layer is where the cut will happen, and it’s what people see when they look at the sticker.
  • Paper Backing Layer (Bottom Layer,or backing paper) – The backing is typically plain and is used to hold the sticker in place until it’s peeled off. This layer is important for keeping the sticker intact during storage and handling.


What Is Kiss Cut Sticker?

Kiss Cut Sticker Label

Stickers are cut through the vinyl sticker material. The paper backing stays intact, so the sticker remains on the sheet.

This leaves a border around the sticker, making it easier to peel.

This results in easily peelable stickers with a professional look. It’s great for multiple designs on a single sheet.

Example of kiss cut stickers

Kiss Cut Sheet Stickers 02
  • Promotional stickers and packaging
  • Scrapbooking and card-making
  • Fundraisers, school spirit items, and branding

Advantages:

  • Easy to peel and apply
  • Professional, clean edges
  • Great for intricate designs

Considerations:

  • Can be more expensive than other methods
  • Best for designs with bold, clear lines
  • Less suited for tiny, intricate details

What Is Die Cut Sticker?

Die Cut2
Credit: sticker mule

Die cutting fully cuts through all layers of the material, including the vinyl and paper backing. The sticker will be the exact shape as the graphic design.

This cutting method is great for custom-shaped stickers or labels. 

It’s ideal for unique shapes and professional-looking designs.

Common Uses:

  • Logos, bumper stickers, and custom labels
  • Event name tags and decorations
  • Wall art and personalized decals

Advantages:

  • Precise, clean edges
  • Ideal for custom shapes and intricate designs
  • Works on various materials like vinyl, paper, and fabric

Considerations:

  • More expensive due to custom dies and setup
  • Best suited for larger production runs
  • Can be more delicate, especially with complex shapes

Sticker Cutting Methods Overview

Sticker cutting is an essential process for creating custom labels and decals. The two main techniques are kiss cutting and die cutting:

  • Kiss Cutting: Cuts through the top layer of the sticker material, leaving the backing intact. Ideal for sheets with multiple stickers.
  • Die Cutting: Cuts all the way through the material, making single, shaped stickers or labels.

Both methods use sharp blades or dies, and the choice depends on the desired product and production volume.

FeatureKiss CutDie Cut
BackingIntactCut through
ShapeLimitedSpecific shape
UsageMultiple stickersSingle stickers
PeelingEasyVaries

Sticker Cutting Process

Kiss Cut Procedure:

  1. Design the sticker on a computer.
  2. Load the design into the cutting machine.
  3. Place the vinyl on a cutting mat.
  4. Adjust blade depth to cut the top layer.
  5. Start the cutting process and remove excess vinyl.

Die Cut Procedure:

  1. Create the sticker design.
  2. Make a custom metal die for the design.
  3. Set up the die-cutting press.
  4. Place the sticker material and die in the press.
  5. Apply pressure to cut through the material.

Quality and Durability

Kiss Cut Stickers:

  • Have backing that protects the sticker before use.
  • More durable due to the extra layer around the edges.
  • Ideal for shipping and storage.

Die Cut Stickers:

  • Have clean, sharp edges but may be more prone to fraying over time.
  • Work well for outdoor and heavy-duty use.

Material Considerations:

  • Both methods work well with vinyl and paper, though vinyl is more durable for outdoor applications.

Design and Aesthetic Impact

  • Kiss-Cut Sticker:
    • Leaves a thin white border around the sticker.
    • Works well with simpler, bold designs.
    • The backing sheet allows for organized application.
  • Die-Cut Sticker:
    • Offers clean, borderless designs.
    • Works well with more intricate shapes and details.
    • Provides a higher-end, professional look with no visible backing.

Cost and Efficiency

  • Kiss Cut:
    • More cost-effective for smaller runs due to lower setup costs.
    • Efficient for designs with multiple stickers per sheet.
  • Die Cut:
    • Higher initial costs due to custom dies and longer setup times.
    • More economical for larger production runs due to quicker cutting times.

Choosing between die cut and kiss cut stickers

How to Choose Between Die Cut and Kiss Cut Stickers

Choosing the right sticker cutting method depends on your specific needs, the type of design you have, and how you plan to use the stickers. Here’s a simple guide to help you decide which method is best for your project:

Choose Kiss Cut Stickers If:

You Need Multiple Stickers on a Sheet


Kiss cut stickers are ideal when you want several stickers on a single sheet.

Since the paper backing remains intact, you can peel each sticker off easily, and the sheet keeps the stickers in place until you’re ready to use them.

This is a great option for promotional giveaways or when you want a collection of smaller designs on one sheet.

Your Design Has Intricate Details or Fine Lines

The vinyl layer around the design is easy to peel off, and the borders help keep everything neat.

You’re Working with Smaller Runs or Tight Budgets


Kiss cut stickers are more cost-effective for smaller orders or shorter production runs.

They don’t require custom dies, which means they are cheaper and quicker to produce. So if you’re working with a limited budget, kiss cut stickers are a great choice.

Choose Die Cut Stickers If:

You Want Custom, Unique Shapes


If you have a logo or graphic that has a complex or unique outline, die cutting will give you clean edges and the exact shape you want.

You Need High-Quality, Professional-Looking Stickers


Die cut stickers are great when you want a high-end, polished look. They’re perfect for branding, logos, and other applications where appearance matters.

Since the cut goes all the way through the material, the edges are clean, and the stickers have a professional feel without the extra border.

You’re Doing Large-Scale Production


If you’re planning a large order of stickers, die cutting can be more efficient.

While it involves higher setup costs, it works well for bigger production runs because the die cuts multiple stickers at once, speeding up the process.


Wrapping it Up

Both kiss cut and die cut stickers have their strengths and are suited for different purposes.

Kiss cut is ideal for sheet stickers, intricate designs, and short runs, while die cut is perfect for unique shapes, high-quality branding, and large-scale production.

Choosing the right method depends on your needs, budget, and design requirements.

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